NETIZENS
KUML
An endless cycle of birth, death, and rebirth.
This is an afterlife experiment. This is an attempt to be reborn.
Netizens is a design collective focusing on fashion in the digital realm. Founded by designer and computer scientist Digital Sigga and Fashion Designer Sól Hansdóttir. The collective focuses on exalting women in technology and design, as well as creating solutions for a more sustainable fashion future.
Netizens is a fully digital fashion brand focusing on using gamification and storytelling, exalting women in the tech industry, and creating a community. Netizens reject the current state of fashion and question today’s supply chain and the environmental impact of fashion today. With inspiration drawn from Icelandic pagan culture and concept-driven collections unfolding each season we hope to take digital fashion to a new level that is competitive with physical fashion brands and further move the fashion industry and fashion enthusiasts towards a more sustainable fashion future; a digital one.
